BUS 232 - Advertising & Sales Promotion

3 Credit(s)

Introduction to theory, practice, and techniques of advertising. Consideration of role of advertising and sales promotion. General survey of kinds and purposes of media, psychological implications of typical appeals, and limited practice in promotional programming. Coordination of advertising display and publicity in context of realistic sales promotion programs.

Course Type: Lecture
Tuition Tier: Base
Delivery Method:
In-Person
Course Learning Outcomes:
CLO 1) Students will describe the role and function of advertising and sales promotion within the broader marketing and communications environment.
CLO 2) Students will explain how advertising and promotional strategies contribute to business objectives and influence consumer behavior.
CLO 3) Students will analyze the structure and operations of the advertising industry, including the roles of agencies, media, and advertisers.
CLO 4) Students will evaluate the ethical and legal considerations involved in advertising practices, including regulation, deception, and social responsibility.
CLO 5) Students will apply principles of persuasive communication to the development of integrated advertising and promotional campaigns.
CLO 6) Students will assess the effectiveness of advertising and sales promotion strategies using common metrics and industry evaluation methods.