COM 102 - Introduction to Mass Communication

3 Credit(s)

Focus on different modes of mass communication including radio, television, film, video, magazines, newspapers, publishing, advertising, public relations, photography, and telecommunications. Development of media from invention to present, effects of media on society, government controls, censorship, and other issues.

Course Type: Lecture
Tuition Tier: Base
Delivery Method:
In-Person, Remote, Online
CORE42 MOTR Number - Name:
MOTR SBSC 100 - Introduction to Mass Communications Core MOTR Image

Course Learning Outcomes:
CLO 1) Students will identify the fundamental elements of the communication process.
CLO 2) Students will explain how mass communication relates to other communication forms.
CLO 3) Students will describe the historical development of mass communication and its role in modern society.
CLO 4) Students will apply media literacy concepts to evaluate content across a variety of media formats.
CLO 5) Students will analyze media messages to understand how meaning is constructed and delivered.
CLO 6) Students will interpret the impact of media on individuals and society through contemporary examples.