CPM 260 - WordPress

3 Credit(s)

Focus on the benefits of using self-hosted WordPress, the leading platform used to develop a web presence in today’s market that is SEO friendly, secure and ready to support a company’s digital marketing strategy. Explores how to securely set-up WordPress, how to customize a theme to create a unique design, general maintenance techniques, and how to expand a site’s functionality to include e-commerce and membership solutions.

Course Type: Lecture
Tuition Tier: Tier I
Delivery Method:
In-Person, Online
Course Learning Outcomes:
CLO 1) Students will install WordPress using a variety of security techniques.
CLO 2) Students will explore WordPress and the key features that make it a leading tool for web design.
CLO 3) Students will optimize content and site speed to improve SEO within the WordPress system.
CLO 4) Students will customize theme designs and implement plugins to enhance the functionality of WordPress.
CLO 5) Students will evaluate how WordPress handles data privacy and ensure compliance with regulations such as GDPR and US State Privacy Regulations.
CLO 6) Students will set up e-commerce and membership features using WordPress.