MUS 261 - Music Business

3 Credit(s)

This course presents a broad overview of the music industry, and explains how its various segments operate on a day-to-day basis: where monies are generated, who the key players are, how deals are made and broken, how to protect your interests, and new developments in digital technology that are changing the way that music is marketed, promoted, distributed, and heard.

Course Type: Lecture
Tuition Tier: Base
Delivery Method:
In-Person
Course Learning Outcomes:
CLO 1) Students will describe the structure and daily operations of the music industry, including its key segments and stakeholders.
CLO 2) Students will analyze how revenue is generated and distributed across various areas of the music business.
CLO 3) Students will evaluate common industry agreements and practices to understand how deals are made, negotiated, and protected.
CLO 4) Students will examine the impact of digital technology on music marketing, promotion, distribution, and consumption.